For Cadbury to consolidate itself as the daily consumer mark referring to the female audience was its objective, being classified as a premium product was perceived as cold and distant, Cadbury was taken as the absolute measure of pleasure by comparing it directly with men, Conclusion "A man is never going to be like a whole Cadbury."
The campaign in social networks was supported with an app where Cadbury gives you the possibility to change the bad gifts that your boy made for those you want, generating increase of fans in the page and viralización of the campaign in other means.
For Cadbury to consolidate itself as the daily consumer mark referring to the female audience was its objective, being classified as a premium product was perceived as cold and distant, Cadbury was taken as the absolute measure of pleasure by comparing it directly with men, Conclusion "A man is never going to be like a whole Cadbury."
The campaign in social networks was supported with an app where Cadbury gives you the possibility to change the bad gifts that your boy made for those you want, generating increase of fans in the page and viralización of the campaign in other means.