With the launch of Ariel Power pods on the market and under the concept "live a WOW experience", the client asked us to develop a creative piece that literally conveyed this WOW feeling, which today is not easy to achieve. With the team we achieved what was thought impossible. Remove a real stain with a digital wash. The code plays a video that is mimicked with the pattern, then the video shows the properties and benefits of the product while it cleans the stain. The surprising part of the piece is that after finishing the video and lifting the cell phone both the video and the real spot have disappeared, generating that WOW expected by all. How do we do it? We use thermal ink in the actual wine stain, so that with any pressure or temperature change the stain will disappear without a trace for at least 20 seconds. Enough time for the consumer to receive a purchase bonus on their cell phone for a sample of the new Ariel Power Pods.
With the launch of Ariel Power pods on the market and under the concept "live a WOW experience", the client asked us to develop a creative piece that literally conveyed this WOW feeling, which today is not easy to achieve. With the team we achieved what was thought impossible. Remove a real stain with a digital wash. The code plays a video that is mimicked with the pattern, then the video shows the properties and benefits of the product while it cleans the stain. The surprising part of the piece is that after finishing the video and lifting the cell phone both the video and the real spot have disappeared, generating that WOW expected by all. How do we do it? We use thermal ink in the actual wine stain, so that with any pressure or temperature change the stain will disappear without a trace for at least 20 seconds. Enough time for the consumer to receive a purchase bonus on their cell phone for a sample of the new Ariel Power Pods.